News

Apparently nobody watched the ‘Mad Men’ premiere

Apparently nobody watched the ‘Mad Men’ premiere

'MAD MEN:'Sunday's hourlong episode was unable to match the 3.4 million that watched its sixth season premiere last year, according to data compiled by Nielsen and released by AMC. Photo: Reuters

LOS ANGELES (Reuters) – Advertising drama “Mad Men,” facing a night of stiff competition on cable television, drew 2.3 million viewers to the premiere of its seventh and final season, network AMC said on Monday.

Sunday’s hourlong episode was unable to match the 3.4 million that watched its sixth season premiere last year, according to data compiled by Nielsen and released by AMC.

It was the fewest people to watch a season premiere episode of the 1960s advertising world drama starring Jon Hamm as the unstable ad man Don Draper since season two in 2008.

The episode faced off against MTV’s annual celebrity-filled movie awards show aimed at younger audiences. “Mad Men” also aired right after HBO’s hourlong ratings juggernaut, fantasy epic “Game of Thrones.”

The hourlong HBO show averaged 6.3 million viewers on Sunday. Audience figures for the MTV Movie Awards have not been released, but the show averaged 3.8 million viewers last year.

Emmy-winning “Mad Men” averaged about 2.7 million same-day viewers in season six and 3.8 million overall viewers, including those who recorded the show and watched it later in the week.

Its seventh season will be split into two parts with the final seven episodes to air in spring 2015.

(Reporting by Eric Kelsey; Editing by Mary Milliken and Jonathan Oatis)

Recent Headlines

in Music

Madonna regrets kissing Drake

Madonna arrives at the 57th annual Grammy Awards at the Staples Center on Sunday, Feb. 8, 2015, in Los Angeles.

Madonna insists that Drake begged her to make out with him onstage during Coachella.

in Music

Miley Cyrus to release album with The Flaming Lips

Miley Cyrus arrives at the 57th annual Grammy Awards at the Staples Center on Sunday, Feb. 8, 2015, in Los Angeles.

Wyane Coyne reveals that The Flaming Lips have recorded a seven-song album with Miley Cyrus and are preparing to unleash it later this year.

in Entertainment

Annie Leibovitz snaps ‘Star Wars’ cast

Star Wars Force Awakens

See the new photos of the upcoming "Star Wars" film, shot by celebrity photographer Annie Leibovitz.

in Entertainment, Lifestyle, World

Britain’s newborn princess has been named

Britain's Prince William, right, and Kate, Duchess of Cambridge, pose for the media with their newborn daughter outside St. Mary's Hospital's exclusive Lindo Wing, London, Saturday, May 2, 2015. The Duchess gave birth to the Princess on Saturday morning.

Britain's newborn princess has been named Charlotte Elizabeth Diana.

in Trending, Viral Videos

TODAY’S MUST SEE: Tiny Bruce Lee fan shows off incredible nunchaku skills

19-overlay

A five-year-old boy expertly performs the classic nunchaku scene from Bruce Lee's "Game Of Death."