News

Facebook teams up with Fox on Super Bowl

Facebook teams up with Fox on Super Bowl

SUPER SOCIAL SUNDAY: Facebook and Fox team up for the Super Bowl. Photo: Associated Press

By Alexei Oreskovic

SAN FRANCISCO (Reuters) – Facebook Inc is collaborating with Fox Sports for Sunday’s Super Bowl broadcast, the social network’s latest move to increase its role as a hub for real-time conversations around sports and news events.

Fox will integrate content from Facebook into its pre-game television programming, including public comments from Facebook and Instagram users about the football game as well as fan statistics based on collective data from Facebook’s members.

The two companies have also created a website that will feature Facebook user data and videos of all the commercials that air during the game.

Facebook is increasingly competing with Twitter Inc to establish itself as the go-to hub for online discussions about sporting events, television programs and celebrities.

The Super Bowl collaboration with Fox builds on an existing partnership that Facebook struck with the TV network last year. More than 100 million viewers are expected to watch the football game on Sunday, which will pit the Denver Broncos against the Seattle Seahawks.

(Editing by Stephen Coates)

Recent Headlines

in Music

Elvis’ library card, script up for sale

Fresh
elvis

A library card signed by Elvis Presley in seventh grade is expected to be among the hottest items at an auction at his Memphis mansion next month.

in Music

Weird Al parodies his way to top of Billboard chart

Fresh
weirdal

"Weird Al" Yankovic, the parody singer and cult figure, earned his first No. 1 album on the weekly U.S. Billboard 200 album chart.

in Trending, Viral Videos

TODAY’S MUST SEE: Jimmy Fallon & The Rock’s 80s workout video

Fresh
rock

Jimmy Fallon and Dwayne "The Rock" Johnson air some of their long-lost workout tapes and prove that "you've gotta hustle for the muscle."

in Entertainment

Today in entertainment history: July 24

elton-john

A look back at some of Hollywood's most memorable moments.

in Music

Adele’s toddler son wins big payday over baby pics

adele

The pop star's 19-month-old son wins a five-figure settlement for damages.