Levi’s CEO ‘freezes’ his jeans

Levi’s CEO ‘freezes’ his jeans

SAVES TIME ON LAUNDRY: Don't worry about washing your jeans, the CEO of Levi Strauss says. Photo: YouTube

A video of Levi’s CEO Chip Bergh speaking at Fortune magazine’s Brainstorm Green conference is making headlines after it featured his comments on the company’s efforts to be more environmentally friendly, as well his advice to not wash your jeans. Levi’s has previously suggested people place their jeans in the freezer overnight to get rid of any bacteria, and said throwing them for a quick spin in the dryer will help them retain their shape, without fading.

Recent Headlines

in Music

Chris Brown donating album proceeds to charity


The singer is giving a children's hospital a big boost by donating proceeds from his new album "Royalty" to the organization.

in Music

Dee Snider approves of Trump’s song use


The Twisted Sister star gave Donald Trump permission to use the track during his campaign because the businessman-turned-politician represents "rebellion, speaking your mind and fighting the system."

in Music

Adele’s ’25’ continues to smash records


British singer Adele's new album sold a record 3.38 million U.S. copies in its first full week, Nielsen Music said, becoming the biggest-selling album of 2015 in an astonishing feat for an era when artists rarely top 1 million.

in Entertainment

Ice-T and Coco welcome daughter Chanel Nicole


Rapper and "Law & Order" star Ice-T and wife Nicole 'Coco' Austin welcomed their first child together on Saturday.

in Entertainment, Lifestyle

Amazon drone delivery is much closer to reality


Amazon has unveiled what its unmanned drones for package delivery would look like with a video launched on the prototype of technology it announced two years ago.