News

U.S. olive oil industry pushes to test imported oil

U.S. olive oil industry pushes to test imported oil

E.V.O.O.: Americans are pouring European oil more often because it's cheaper and viewed as more authentic than the domestic competition. Photo: clipart.com

MARY CLARE JALONICK, Associated Press

WASHINGTON (AP) — It’s a pressing matter for the tiny U.S olive oil industry.

Americans are pouring European oil more often because it’s cheaper and viewed as more authentic than the domestic competition.

And that’s pitting U.S. producers against importers of the European oil. Some liken the battle to the California wine industry’s struggles to gain acceptance decades ago.

The tiny California olive industry says European olive oil filling U.S. shelves often is mislabeled and lower grade. They’re pushing the federal government to give more scrutiny to imported varieties.

One congressman who also is a farmer even goes so far as suggesting that labels on imported oil say “extra rancid” rather than “extra virgin.”

Stricter standards might help American producers grab more market share from the dominant Europeans.

Recent Headlines

in Entertainment

It’s gonna cost more to rent at Redbox

redbox

Prices for renting movies and video games will increase starting next week.

in Entertainment

Channing Tatum going behind the camera to direct

tatum

The "Magic Mike" star is taking on an adaptation of young-adult novel "Forgive Me."

in Music

The Beatles’ ‘Abbey Road’ pics fetch $230K

abbeyroad

Six discarded images from the iconic album shoot have been sold at auction.

in Music

Justin Bieber recording with Michael Jackson’s son

princemichaeljackson

The "Baby" hitmaker is reportedly recording in secret with the King of Pop's son, Prince.

in Entertainment

Natalie Dormer wants more nudity in ‘Game of Thrones’

nataliedormer

The "Game of Thrones" star wants more male nudity in the raunchy medieval-fantasy series.