News

Velveeta shortage may ruin your Super Bowl party

Velveeta shortage may ruin your Super Bowl party

CHEESY GOODNESS: What if this Velveeta shortage leads to a whole black market for processed cheese? Photo: Associated Press

With the Super Bowl just weeks away America could be facing a huge chili con queso conundrum: try not to panic, but we might be facing a shortage of the melty, gooey goodness known as Velveeta.

On Tuesday Advertising Age was the first to report that high consumer demand (it is definitely cheese dip season), paired with a “plant issue” could mean a lack of shelf-stable processed cheese product that pairs perfectly with Ro-Tel canned tomatoes and competition sports.

Ad Age reports that a shortage at some East Coast grocers prompted the investigation into the whereabouts of the good old “liquid gold.”

A Kraft spokeswoman says the company hasn’t “heard much about it from consumers at all” but that could be because no one warned them. So, consider yourself warned.

Recent Headlines

in Music

U2 teams up with Apple again – this time to stop piracy

Fresh
u2

Bono says the group is working with the tech giant to develop a new file format that cannot be copied.

in Trending, Viral Videos

TODAY’S MUST SEE: ‘The Voice’ vs. Jimmy Fallon

Fresh
22-overlay1

Jimmy Fallon is back with another lip sync battle, but this time he faces off against two of music's biggest names.

in Entertainment

Arrrr, mateys! It’s ‘Talk Like a Pirate Day’

Fresh
pirateface

Today marks the annual "holiday" devoted to all things seaworthy.

in Entertainment

Fey, Bateman improv in ‘This is Where I Leave You’

fey

Tina Fey and Jason Bateman co-star as siblings in the drama-infused comedy "This Is Where I Leave You," which opens today.

in Entertainment

Today in entertainment history: Sept. 19

elvis2

Alook back at the Hollywood headlines that made history.