News

Velveeta shortage may ruin your Super Bowl party

Velveeta shortage may ruin your Super Bowl party

CHEESY GOODNESS: What if this Velveeta shortage leads to a whole black market for processed cheese? Photo: Associated Press

With the Super Bowl just weeks away America could be facing a huge chili con queso conundrum: try not to panic, but we might be facing a shortage of the melty, gooey goodness known as Velveeta.

On Tuesday Advertising Age was the first to report that high consumer demand (it is definitely cheese dip season), paired with a “plant issue” could mean a lack of shelf-stable processed cheese product that pairs perfectly with Ro-Tel canned tomatoes and competition sports.

Ad Age reports that a shortage at some East Coast grocers prompted the investigation into the whereabouts of the good old “liquid gold.”

A Kraft spokeswoman says the company hasn’t “heard much about it from consumers at all” but that could be because no one warned them. So, consider yourself warned.

Recent Headlines

in Entertainment

Today in entertainment history: Oct. 31

Fresh
phoenix

A look back on some of Hollywood's most memorable moments.

in Entertainment

REVIEW: ‘Birdman’ could be the best film of 2014

In this image released by Fox Searchlight Pictures, Michael Keaton portrays Riggan in a scene from "Birdman."

You’ve heard the buzz for Michael Keaton's "Birdman." It’s loud and it's merited.

in Entertainment

PHOTOS: 31 adorable pets in Halloween costumes

Bailey Jarrett and her dog Teddy visit a Dallas-area PetSmart store on Oct. 25, 2014, for the company's annual in-store Halloween event. The event took place at all PetSmart locations throughout the U.S., Canada and Puerto Rico.

This Halloween is going to the dogs... and cats, ferrets, and bunnies.

in Music

Queen, Fleetwood Mac won’t be playing Glastonbury

fleetwoodmac

The two veteran rock acts were strongly rumored to have been booked as the big names for the 2015 festival.

in Music

Rihanna donates $135K to AIDS charity

rihanna

The singer dished out $135,000 at an auction to benefit AIDS research at the star-studded amfAR Inspiration gala.