News

Fictional anchor Ron Burgundy becomes Chrysler pitchman

Fictional anchor Ron Burgundy becomes Chrysler pitchman

I'M RON BURGANDY: Will Ferrell will try to help Chrysler sell cars. Photo: Associated Press

AUBURN HILLS, Mich. (AP) — When you’ve got the smallest marketing budget of the Detroit Three automakers, you have to take risks to get your TV spots noticed.

That’s why Olivier Francois, the marketing chief for Chrysler, gambles a lot.

He’s following successful ads featuring rapper Eminem and movie star Clint Eastwood with a pitch from a fictitious character — egotistical airhead television anchorman Ron Burgundy from the 2004 movie “Anchorman: The Legend of Ron Burgundy.”

And this time, Francois got the talent to pitch a refurbished version of the Dodge Durango SUV for free.

He said that Paramount Pictures bartered work on the commercials by Will Ferrell, who plays Burgundy, in exchange for the promotion in the ads of an “Anchorman” sequel that is due out in December.

Recent Headlines

1 hour ago in Entertainment, Sports

Rubin ‘Hurricane’ Carter, wrongly convicted of murder, dead

Fresh
hurrican

The boxer's imprisonment, and battle to free him, are immortalized in the Bob Dylan song "Hurricane" and the film of the same name, starring Denzel Washington.

yesterday in Entertainment

This weekend in entertainment history

elvis

A look back on the Hollywood headlines of days gone by.

Friday in Entertainment

REVIEW: Johnny Depp and crew fail at ‘Transcendence’

This image released by Warner Brothers Pictures shows Johnny Depp in a scene from the sci-fi thriller "Transcendence."

Johnny Depp falls short of greatness in his latest film, but at least it's not "Lone Ranger."

Friday in Trending, Viral Videos

TODAY’S MUST SEE: 50 most frustrating video game moments

Video Games Sonic

Playing video games can be fun, into you run into one of these situations!

Friday in Music

John Legend to produce his first movie

johnlegend

The singer will be the executive producer of a new documentary-style dance drama.