News

Fictional anchor Ron Burgundy becomes Chrysler pitchman

Fictional anchor Ron Burgundy becomes Chrysler pitchman

I'M RON BURGANDY: Will Ferrell will try to help Chrysler sell cars. Photo: Associated Press

AUBURN HILLS, Mich. (AP) — When you’ve got the smallest marketing budget of the Detroit Three automakers, you have to take risks to get your TV spots noticed.

That’s why Olivier Francois, the marketing chief for Chrysler, gambles a lot.

He’s following successful ads featuring rapper Eminem and movie star Clint Eastwood with a pitch from a fictitious character — egotistical airhead television anchorman Ron Burgundy from the 2004 movie “Anchorman: The Legend of Ron Burgundy.”

And this time, Francois got the talent to pitch a refurbished version of the Dodge Durango SUV for free.

He said that Paramount Pictures bartered work on the commercials by Will Ferrell, who plays Burgundy, in exchange for the promotion in the ads of an “Anchorman” sequel that is due out in December.

Recent Headlines

today in Entertainment

Today in entertainment history: April 25

elvis

On this day in 1977 a legend made his final recording.

yesterday in Entertainment

‘The Other Woman’ serves up revenge in comic female fantasy

other

"The Other Woman" is a somewhat rare species - a comedy by women, about women and for women.

yesterday in Entertainment

Judd Apatow’s ‘Simpsons’ episode to air after 24 years

simpsons

The "Knocked Up" writer/director submitted a script in the 90s. Now it's finally being made.

yesterday in Music

Rock Hall says Jimi Hendrix at Monterey ‘greatest’ festival moment

jimi

Fans vote on the top 10 music festival performances of all time. Do you agree with the list?

yesterday in Music

Pharrell Williams releasing book today

pharrell

The "Happy" hitmaker is releasing a book but you can only read it online.