News

Instagram starts allowing ads in photo feeds

Instagram starts allowing ads in photo feeds

INSTA-AD: Instagram will start adding advertisements to its photo streams. Photo: Reuters

(Reuters) – The legions of people who use Instagram will start to see advertising in their photo sharing feed in the next couple of months.

The popular photo-based social network, snapped up by Facebook Inc, will roll out advertising in the United States in a bid to become a “sustainable business,” Instagram said in a blog post on Thursday.

Instagram acknowledged the transition would be delicate since its 150 million users are not used to ads peppering photo streams of family and vacations, and might be alienated by the effort.

“Seeing photos and videos from brands you don’t follow will be new, so we’ll start slow,” the blog post said.

“If you see an ad you don’t like, you’ll be able to hide it and provide feedback about what didn’t feel right. We’re relying on your input to help us continually improve the Instagram experience.”

Instagram is the latest social media network to turn to advertising to capitalize on its millions of users. Advertisers are projected to spend close to $10 billion on social network ads worldwide this year, according to research firm eMarketer.

Worldwide spending on mobile advertising, which could fit nicely with Instagram since people use the app on the go, is forecast by eMarketer to reach $8.8 billion this year.

When Facebook acquired Instagram last year, it paid an eye-popping $1 billion in cash for the app-maker, which had scant revenue.

Facebook too has been ramping up its efforts to seize more ad dollars especially those earmarked for smartphones and other mobile devices.

Recent Headlines

in Entertainment

We’re going to keep on ‘Keeping Up’ with Kardashians

kimkardashian

Reality TV's most famous family is sticking around for four more years.

in Entertainment, Weird

Forget the Double-Down, KFC launches edible coffee cups

kfccup

Kentucky Fried Chicken is testing edible coffee cups in some of its stores. Maybe next they'll try edible chicken.

in Entertainment

Drew Barrymore plans tell-all book of essays

barrymore

The "Charlie's Angels" star will lift the lid on the details of her wild youth and Hollywood career.

in Entertainment

Lupita Nyong’o’s $150K Oscar dress missing

lupita

The stunning gown, adorned with 6,000 pearls, went missing from her Hollywood hotel room.

in Music, Viral Videos

WATCH: Spirited seniors turn ‘Uptown Funk’ into ‘Oldtown’ jam

24-overlay2

Bruno Mars and Mark Ronson better watch out ... Alex Boye and these retirees are giving them a run for their money.